Speakers
Meet our amazing speakers, hand-picked for EPIC 25, due to their technical experience, plus their ability to educate and inspire!
Speakers
Anicca Digital
Ann Stanley – Founder & CEO of Anicca Digital
Ann Stanley is the founder and CEO of Anicca Digital and has over 22 years experience working in digital marketing, 18 of which has been spent running Anicca. Ann is mainly responsible for client consultancy and training. She speaks regular at our Friday webinars and at many conferences, providing practical aspects of digital marketing and insights around e-commerce, paid media, analytics and more recently AI.
Ann’s EPIC talk is:
“The AI Agents are coming! The top Generative AI tools and technologies for e-commerce marketing teams”
Boots Media Group
Elise Gibson – Innovation Director of SMG (Boots Media Group)
Elise is a commerce media specialist with over 16 year experience working with CPG brands and retailers. Elise has supported Boots’ journey from the launch of Boots Media Group (BMG) in 2021 through to its current position as leading globally recognised RMN. Currently focusing on delivering growth and innovation to BMG, Elise is passionate about all things commerce marketing and empowering meaningful relationships with shoppers.
Elise’s EPIC talks is:
“Building an RMN: Pioneering successful partnerships that benefit the brand, retailer and shopper”
Books2Door
Abdul Thadha – Founder of Books2Door & Sweet Cherry Publishing
Abdul Thadha is a Leicester-based entrepreneur, founder and manager of two successful, independent book-related businesses. The first, Sweet Cherry Publishing, is an award-winning children’s publisher, devoted to diverse stories and prides itself in creating original stories, adapting classics and making educational books fun. The Leicester-based publishing company commissions authors from across the world to bring the best in children’s fiction, paired with stunning illustrations.
Abdul’s second business, Books2Door is an independent online retailer specialising in selling children’s book sets and series, with huge savings compared to retail pricing. The company’s core values are to make books accessible and affordable to every family, while its sole mission is to become the leading online bookseller.
Abdul’s EPIC talks is:
“The investment and evolution of paid social media by Books2Door”
Vibrant Doors
Ian Lockwood – Digital Marketing Director at Vibrant Doors
A digital marketing agency founder, consultant and trainer to well over 1000 businesses, as well as Digital Marketing Director at Vibrant Doors, a £25m+ turnover pure ecommerce retailer.
Ian has worked in digital marketing since 1998 and specialises in search marketing with a focus on ecommerce businesses. After a decade running an agency, he now works with an in-house team driving growth predominantly through search.
Ian’s EPIC talk is:
“Succeeding In Search With eCommerce Retail”
Zeal
Emma Bagley – Founder & CEO of Zeal Agency
Emma Bagley is the CEO and Founder of ZEAL Agency, a specialist Amazon marketing consultancy dedicated to helping premium e-commerce brands achieve profitable growth on Amazon. With deep expertise in Amazon PPC, SEO, and strategic marketing, Emma works closely with businesses to design tailored solutions. As a trusted consultant and trainer, she empowers teams to navigate Amazon’s complexities and scale effectively in a competitive marketplace.
Emma’s EPIC talk is:
“Mastering Amazon Marketing: A Holistic Approach to Driving Growth”
Dello Insights
Lucia Dello – Founder of Dello Insights
Lucia is the award-winning founder of Dello Insights, a company dedicated to empowering businesses with faster, actionable insights to drive profitability. With over 25 years of extensive experience in data analysis, Lucia applied her expertise during the pandemic to transform the e-commerce sector, helping businesses navigate challenging times with data-driven strategies. Based in Kent, she enjoys quality time with her family, running 5 km weekly, and exploring the nearby coast and countryside.
Lucia’s EPIC talk is:
“Three ways to power up your marketing using your e-commerce sales platform data”
Anicca Digital
Rachel Cryan – Paid Social Startegist at Anicca Digital
Rachel Cryan is an experienced digital strategist with over a decade of specialising in social media advertising. At Anicca Digital, she plays a pivotal role in crafting innovative strategies that help brands connect meaningfully with their audiences. Her expertise spans a wide range of social platforms, covering everything from initial campaign ideation to performance analysis and wider business growth. Throughout her career, Rachel has worked with clients across an array of industries creating impactful campaigns that achieve measurable outcomes.
Rachels’ EPIC talk is:
“Strategies for maximising sales on TikTok”.
Rankscle.ai
Mathias Ptacek – Founder of Rankscale.ai
Mathias is the founder of Rankscale.ai, a platform focused on analyzing, tracking and optimizing visibility in AI search engines. With over a decade of experience in sales, marketing, and software, he brings a unique blend of technical knowledge and business acumen. Deeply passionate about AI, innovation, and indie hacking, Mathias is driven by a curiosity for emerging technology and a commitment to building tools that create real impact for users.
Mathias’ EPIC talk is:
“SEO’s Next Frontier: Generative Engine Optimization (GEO) in the AI-Driven Search Era“
Waikay
Dixon Jones – CEO at Waikay
Dixon Jones, a respected veteran in SEO since 1999, is the CEO of InLinks.net, focusing on entity-based optimisation. He was instrumental in his former role as Marketing Director at Majestic. A renowned international speaker and thought leader, Dixon brings deep expertise in search marketing and data analysis.
Dixons’ EPIC talk is:
“What AI Knows About You“
Anicca Digital
James Allen – Technical SEO & Analytics Specialist at Anicca Digital
Search Engine Land Author, technical SEO wizard, Analytics specialist (Google products) and AI dabbler. Has produced simple scripts for AI API scalability, and is exploring various AI agents such as N8N and Mind Studio. James focuses on blending technical and marketing technologies for SEO purposes.
James’ EPIC talk is:
“What is GSO/General Intro”