Speakers
Meet our amazing speakers, hand-picked for EPIC 25, due to their technical experience, plus their ability to educate and inspire!
Speakers

Ann Stanley – Founder & CEO of Anicca Digital
Ann Stanley is the founder and CEO of Anicca Digital and has over 22 years experience working in digital marketing, 18 of which has been spent running Anicca. Ann is mainly responsoble for client consultancy and training. She speaks regular at our Friday webinars and at many conferences, providing practical aspects of digtial marketing and insights around e-commerce, paid media, analytics and more recently AI.
Ann’s EPIC talk is:
“The AI Agents are coming! The top Generative AI tools and technologies for e-commerce marketing teams”

Decathlon
Christos Tsifopoulos – Sr. Group Product Manager of Decathlon
Christos is an outcome-driven product leader at Decathlon e-commerce with expertise in retail, fintech, and travel. He specializes in new product development, continuous discovery, and hypothesis testing, creating innovative solutions that serve millions globally. By uncovering customer needs, leveraging data, and driving strategic value, Christos has delivered exceptional outcomes, including multiple 8-digit incremental revenue uplifts. His work consistently drives significant growth, blending customer-centricity and data-driven strategies to create value for users and businesses.
Christos’ EPIC talk is:
“How My First A/B Test Flopped, Shaped 1,000+ Experiments, and Taught Me to Drive Impact and Build Thriving Teams”

Elise Gibson – Innovation Director of SMG (Boots Media Group)
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Elise’s EPIC talk is: “Retail Media.”

Books2Door
Abdul Thadha – Founder of Books2Door & Sweet Cherry Publishing
Abdul Thadha is a Leicester-based entrepreneur, founder and manager of two successful, independent book-related businesses. The first, Sweet Cherry Publishing, is an award-winning children’s publisher, devoted to diverse stories and prides itself in creating original stories, adapting classics and making educational books fun. The Leicester-based publishing company commissions authors from across the world to bring the best in children’s fiction, paired with stunning illustrations.
Abdul’s second business, Books2Door is an independent online retailer specialising in selling children’s book sets and series, with huge savings compared to retail pricing. The company’s core values are to make books accessible and affordable to every family, while its sole mission is to become the leading online bookseller.
Abdul’s EPIC talks is:
“The investment and evolution of paid social media by Books2Door”

Re:Signal
Shannon McGuirk – Digital PR Director of Re:Signal
Shannon McGuirk is the Digital PR Director at Re:Signal, an award-winning specialist SEO agency that drives organic growth for leading e-commerce brands like ASICS, FatFace, and Under Armour.
With a background in digital PR, link building, and content, she was one of those digital PRs who helped put creative campaigns on the SEO map. Prior to joining Re:Signal, Shannon served as Client Services and Delivery Director at Aira for nearly a decade.
Shannon is a well-known industry speaker, having presented at major conferences such as MozCon, BrightonSEO, Outreach, and Learn Inbound.
Shannon’s EPIC talk is:
“Driving Organic Growth through Persona Driven Digital PR for eCommerce Brands”

Vibrant Doors
Ian Lockwood – Digital Marketing Director at Vibrant Doors
A digital marketing agency founder, consultant and trainer to well over 1000 businesses, as well as Digital Marketing Director at Vibrant Doors, a £25m+ turnover pure ecommerce retailer.
Ian has worked in digital marketing since 1998 and specialises in search marketing with a focus on ecommerce businesses. After a decade running an agency, he now works with an in-house team driving growth predominantly through search.
Ian’s EPIC talk is:
“Succeeding In Search With eCommerce Retail”

Gerard Digital
Tania Gerard – Founder of Tania Gerard Digital UK
Tania Gerard is the founder of Tania Gerard Digital UK, an accessible marketing consultant, podcast host, and neurodiversity trainer with a passion for making the world more inclusive.
She works with companies across the UK to create strategies and spaces that empower people to thrive. A proud ADHD and autism advocate, Tania brings her lived experience and expertise to create conversations, inspire change, and help others see the brilliance in diversity.
Tania’s EPIC talk is:
“Inclusive E-Commerce: Unlocking Market Potential Through Accessibility”

Zeal
Emma Bagley – Founder & CEO of Zeal Agency
Emma Bagley is the CEO and Founder of ZEAL Agency, a specialist Amazon marketing consultancy dedicated to helping premium e-commerce brands achieve profitable growth on Amazon. With deep expertise in Amazon PPC, SEO, and strategic marketing, Emma works closely with businesses to design tailored solutions. As a trusted consultant and trainer, she empowers teams to navigate Amazon’s complexities and scale effectively in a competitive marketplace.
Emma’s EPIC talk is:
“Mastering Amazon Marketing: A Holistic Approach to Driving Growth”

Dello Insights
Lucia Dello – Founder of Dello Insights
Lucia is the award-winning founder of Dello Insights, a company dedicated to empowering businesses with faster, actionable insights to drive profitability. With over 25 years of extensive experience in data analysis, Lucia applied her expertise during the pandemic to transform the e-commerce sector, helping businesses navigate challenging times with data-driven strategies. Based in Kent, she enjoys quality time with her family, running 5 km weekly, and exploring the nearby coast and countryside.
Lucia’s EPIC talk is:
“Three ways to power up your marketing using your e-commerce sales platform data”

Absolute Design
Josh Grant – Digital Director of Absolute Design
Josh is the Digital Director of Absolute Design, an ecommerce development agency based in Nottingham.
Josh’s EPIC talk is:
“The Ever Changing Landscape of Ecommerce Platforms & The Cost of Ownership”.

Anicca Digital
Rachel Cryan – Paid Social Startegist at Anicca Digital
Rachel is a paid social strategist at Anicca Digital.
Rachels’ EPIC talk is:
“Strategies for maximising sales on TikTok”.

Loncom Consulting
Stefan Loncor – Founder of Loncom Consulting
Stefan is the CEO of Loncom Consulting.
Stefan’s EPIC talk is:
“How to use data in ecommerce?”